1 Invented at Google and elaborated at Facebook in the online milieu of targeted advertising, surveillance capitalism embodies a new logic of accumulation. Instead of claiming work (or land, or wealth) for the market dynamic as industrial capitalism once did, surveillance capitalism audaciously lays claim to private experience for translation into fungible commodities that are rapidly swept up into the exhilarating life of the market. It revives Karl Marx’s old image of capitalism as a vampire that feeds on labor, but with an unexpected turn. In our time, surveillance capitalism repeats capitalism’s “original sin” of primitive accumulation.
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